Sentosa Islander App
2023 / iOS & Android App
/ Background
Sentosa Island is Singapore’s premier resort and leisure destination.
Sentosa Development Corporation approached our agency to help them create a native app for their “Islander” loyalty program.
With a “Speed-to-Market” approach, we centered on the principle of lightweight and great UX, and designed and launched the new app within a 16 weeks timeline.
/ My Role
I was part of the experience design team, contributing mainly in UI delivery and overseeing multiple journeys within the app such as get vouchers flow, and earn points flow.
Client's problems:
/ The existing app had out-dated design and features
/ The existing app was buggy and slow
/ The existing app was missing “Islander” membership functions
Our approach:
/ Building a good foundation via intuitive designs and Flutter development for better performance.
/ With membership numbers growing, the team agreed to focus the new app on “Islanders”.
/ Designing for high-value features to create objective impact.
Our focus:
/ Tightening the sign-up process to increase conversion
/ Speeding up logins to increase usage
/ Simplifying points-earning to increase usage
/ Recommending vouchers to increase redemption
